Career
My career began in radio network optimization and grew, step by step, into enterprise performance management and business intelligence.
- Jul 2024 to PresentRiyadh, Saudi Arabia
Performance Management Consultant
Tahakom
- Lead end-to-end performance management and KPI governance for the AI & Advanced Technology Sector: KPI definition, baselining, target setting, measurement methodology, evidence standards, data governance and ownership across several organizational levels.
- Designed and operationalized a director-level (L4) performance framework spanning Solution Development, AI & Innovation, Digitalization, Technology Governance and Enterprise Solutions.
- Designed and implemented an OKR framework for the Technology Governance Directorate, with cascaded objectives, measurable key results, clear accountability and performance tracking.
- Consolidate directorate performance into monthly and quarterly executive reports, facilitate performance reviews and leadership retreats, and track corrective actions through to closure.
- Govern ITSM performance across incident, problem, change and release management, setting baselines, SLA thresholds, measures and escalation mechanisms that improved SLA compliance and first-contact resolution.
- Lead the development of Power BI executive dashboards that bring together SQL Server, SharePoint, ServiceNow, SAP and infrastructure data into one consolidated view of performance.
- Automated performance data collection, reporting and distribution with Power BI, Power Automate and the Power BI REST API, substantially reducing manual reporting effort.
Tools and methods:- Enterprise Performance Management
- Strategy Execution
- Balanced Scorecard
- KPI Framework
- OKR Design & Reporting
- Digital Transformation
- Executive Dashboard
- Power BI
- Row Level Security
- ITSM Performance
- Report Automation
- Mar 2024 to Jul 2024Riyadh, Saudi Arabia
Senior Data Analyst & Power BI Developer
WAKEB Data
- Led the design of KPI and SLA reporting solutions, from requirements gathering and technical specification to dashboard delivery.
- Built automated KPI and SLA monitoring dashboards with Power BI connected live to SQL Server and Oracle databases, giving technical and executive stakeholders up-to-date visibility.
Tools and methods:- Power BI
- SQL Server
- Oracle
- SLA & KPIs
- Nov 2009 to Feb 2024Jeddah, Saudi Arabia
Network Performance Management Specialist & Senior Data Analyst
Saudi Telecom Company (STC)
- Designed and governed network and operational KPI frameworks (availability, MTTR, drop rate, handover success, QoS and QoE) across multi-vendor 2G, 3G, 4G and 5G radio and core infrastructure.
- Developed automated Power BI dashboards and reporting frameworks that combined SQL databases, SAP portals, IFSM, WFMS and trouble-ticketing systems into unified performance views.
- Built DAX measures and star-schema data models for KPI governance, trend analysis, capacity planning and vendor performance management.
- Governed managed-service and vendor performance through SLA adherence, ticket-closure tracking and corrective-action coordination with regional managers.
- Led weekly and monthly multi-technology performance reviews, with root-cause analysis of recurring failures and recommendations to executive management.
- Produced executive performance reporting during Hajj, Ramadan and emergency scenarios to support real-time operational decisions.
- Automated multi-vendor, multi-technology performance reporting for the South-West Network Operations department across passive and active infrastructure, using RTTS Crystal Reports, SAP-based internal reports and advanced Excel with macros.
- Built and maintained a site master for all mobile and transmission sites in the South-West region, regularly updated with key site information such as battery and generator status.
Tools and methods:- Network Performance Analysis
- Vendor SLA Governance
- Performance Dashboards
- Root Cause Analysis
- Power BI
- DAX
- Row Level Security
- Vendor KPI Governance
- RTTS
- WFMS
- Passive & Active Network Infrastructure
- Report Automation
- Feb 2009 to Oct 2009Hyderabad, India
RF Optimization Engineer
Prithvi Information Solutions
- Optimized the RF performance of WCDMA and GSM networks using TEMS Investigation, Actix Analyzer, MapInfo and other tools.
- Performed RF link-budget analysis, site surveys and troubleshooting across systems.
- Conducted drive tests to analyse radio parameters including RxLev, RSCP, Ec/Io, CQI and SINR.
- Analysed customer complaints to find root causes, and implemented corrective actions to improve network coverage, capacity and quality.
- Optimized frequency hopping, power control, extended-range and concentric cells and DTX, tuned BSC/BTS timers to optimal values, and transferred this knowledge to the local team.
Tools and methods:- TEMS Investigation
- Actix Analyzer
- MapInfo
- Nov 2007 to Jan 2009Bangalore, India
RF Engineer
GTL Limited
- Drive-tested GSM and CDMA networks regularly with TEMS, Agilent and XCAL, monitoring issues such as poor Ec/Io, RxQual and RxLev, and problems with handover and call establishment.
- Post-processed drive-test data with Actix and Alcatel-Lucent LDAT3G to make sure coverage and quality requirements were met.
- Carried out RF and line-of-sight surveys for newly launching operators, determining the right azimuth and height of GSM antennas to meet coverage objectives.
- Determined the alignment and height of microwave antennas and fine-tuned them using Global Mapper and Pathloss 4.
Tools and methods:- TEMS
- Agilent
- XCAL
- Actix
- Alcatel-Lucent LDAT3G
- Global Mapper
- Pathloss 4
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